Why Kyle
I turn a firm's existing strengths — relationships, reputation, and expertise — into a unified growth engine that scales.
Law firms don't grow through campaigns. They grow through trust.
Especially midsize, multi-office firms like UB Greensfelder, where senior attention and reputation are the product.
I have spent more than 15 years operating inside organizations where growth depends on relationships, credibility, and execution — not just marketing activity.
Across startups, enterprise partnerships, and professional services, the pattern has been consistent: identify what already drives revenue, build systems around it, and make it repeatable.
Results, not just strategy.
Partnership-driven execution.
I operate as a partner to leadership, not a service provider. I listen first, earn trust, and then build systems that partners actually use.
Revenue focus.
I focus on the economics that move firms — referrals, cross-sell, retention, and reputation — and turn them into measurable growth.
Fast execution.
I move fast, but I build for durability. Working systems, not decks.
These aren't features. They are the growth engine of the firm.
Growth strategy
How the firm grows — not just how it markets.
Business development
How referrals and cross-sell become systematic instead of accidental.
Content systems
How partners stay visible and trusted without wasting time.
Reporting
How leadership sees what is actually driving revenue.
Team leadership
How priorities get set, resourced, and shipped.
Where this operating model comes from
I've spent my career inside organizations where growth depends on people, credibility, and execution — not advertising.
Engineered AI-driven workflows that automated content and reporting — doubling output. Design growth systems for service businesses combining SEO, automation, and lifecycle ownership.
Recruited to lead a full marketing turnaround. Within 90 days, rebuilt the department around revenue impact — new website, overhauled sales enablement, aligned with client acquisition goals.
Regulated cannabis manufacturing startup. Built the B2B pipeline from zero, secured distributor partnerships, and designed compliant marketing infrastructure.
Built a design business selling original print collections worldwide. Grew from solo operation to seven-person studio serving enterprise clients.
Helped launch and scale new markets across New York, New Jersey, and Connecticut — building repeatable systems that supported hyper-growth.
Managed activation across 15 stadiums. Growth came through renewals, upsells, and account expansion — coordinating across procurement, legal, and brand teams.
Find where revenue already flows, build systems around it, and make it scale.
That's the operating model behind everything on this site.