Hi, I'm Kyle Naughtrip.

I want to lead marketing at UB Greensfelder. To show what that looks like, I built a 90-day plan and two connected systems to grow relationships, visibility, and measurable revenue.

The Opportunity

Midsize firms win on what matters most.

Value. Responsiveness. Senior attention.The 90-Day Framework turns those strengths into measurable growth.

See the 90-Day Plan

The Market Shift

of in-house counsel moved work to midsize firms last year.Source: Above the Law, Nov 2025

Client Priorities

of corporate counsel cite responsiveness and value as top factors when choosing outside counsel.Sources: BTI Consulting; Leopard Solutions, 2025

The Advantage

say midsize firms are more agile and responsive than large firms.Source: Above the Law, Nov 2025

Data sources: Above the Law (Nov 2025), BTI Consulting, Leopard Solutions (2025 Corporate Counsel Survey), Thomson Reuters Legal Market Insights.

Here's what I built.

A strategy, two working systems, and a look at how I approach marketing leadership.

Growth System

90-Day Plan

Listens first, proves the model, then scales what works. Concrete deliverables by Day 90.

See the plan

Relationship System

Referral Intelligence

Measures relationship health at the firm level. Shows who's driving revenue and where to focus leadership attention.

See the system

Visibility System

Content Engine

Solves the attorney content bottleneck. Attorneys review, marketing publishes—without adding to their workload.

See how it works

Context

Why Kyle

Blends agency speed with in-house judgment — 15 years of building marketing that drives revenue.

See my background

If this direction resonates, I'd welcome a conversation.

Reach out directly or keep exploring.

Email me LinkedIn